10 Reasons why Influencer Marketing is the Next Big Thing

Social media influencers are changing the digital marketing landscape. When influencers endorse products and brands to their followers, the brand gets a boost and can rake in revenues. For small business owners and brands, social media influencers can prove to be a useful marketing tool, but they need someone who can devise a good marketing strategy with effective influencer management plans.

According to a study by Linquia, 39% of marketers worldwide are now committing more money for social media marketing.

As per a study by video publisher One Production, 94% of marketers who use influencer marketing find it effective.

The study by One Production also indicates that influencer marketing can give up to 11x the ROI of traditional advertising.

According to a study by emarketer, sponsored posts generated 1 billion total likes in 2017 alone.

As per a study by Newswhip, posts by influencers have generated more engagement with the brand than the direct posts by brands themselves.
Lastly, millennial customers trust social media influencers more compared to celebrities. As per a study by GenZ 44%, millennials said that they trust influencers, while only 36% said they believe celebrities more.

Conventional marketing is expensive for small businesses.
The youth are consuming media differently and moving away from traditional platforms.

Niche products can be effectively marketed through influencers who appeal to their target audiences and whose brands reflect the same values as that of the niche brands.

Conducting influencer campaigns are more cost-effective and less labour-intensive than celebrity endorsements

Why Geek Digital as your Influencer Marketing Agency in India

Geek Digital can help you design successful campaigns with influencers that will help meet your branding and ROI needs and give you an edge over your competitors. At the same time, if you are an influencer who is looking to connect with brands whose values reflect your own, we can help you find your right fit.

Headquartered in Gurgaon, Delhi, Geek Digital gives you tailor-made solutions for all your branding, digital marketing and social media needs. With decades of experience, our team can help brands find influencers that fit their image and budget and conduct ethical, viable influencer marketing campaigns that ensure that you meet your revenue benchmarks.

Our expertise with all facets of digital branding and marketing gives us a unique advantage. Team Geek Digital brings years of knowledge to the table, and we help your brand get noticed, stay relevant, and grow its influence online. We understand that it is not always necessary to find a big-name celebrity spokesperson to promote your product- but it is crucial that you find the right person for it.

What makes us one of the Top Influencer Marketing Companies in India

We can help you promote your brand via influencers on Facebook, Instagram, Twitter and YouTube. Each brand is different, and so is each product, so it is necessary to first find the right medium for your promotional content. Geek Digital understands the customers and can provide you with valuable market insights that make sure that the campaign we design reflects ongoing trends and creates the appropriate buzz in spaces where it matters.

Geek Digital also understands that a social media influencer campaign needs to be authentic, so when we select the influencer, we make sure they have engaged and authentic followership. Many agencies apply shortcuts like buying followers, but these usually only result in draining the brand financially without being offset with sufficient revenue generation. Geek Digital makes sure that the influencer campaign is engaging and successful, and helps you meet your online marketing and revenue goals.

It is also important to assess the efficacy of a campaign, and unfortunately, it is difficult to determine ROI from a social media influencer campaign. However, our team keeps track of all necessary data and helps you make sense of it so that you can identify the effectiveness of a campaign and gain valuable customer behaviour insights, which will be useful in future branding strategy.

 

Influencer Marketing for Small Businesses

Small businesses are often on a tight budget and deadline, and for them, it is crucial to identify influencers who will give them their desired marketing and branding results without much hassle. Geek Digital can help you identify micro-influencers who can showcase your products effectively to the right audience, and pull in local or niche shoppers. This gives you an advantage over competitors and helps you create your marketing niche.

Geek Digital can help you design a social media influencer marketing campaigns that are effective, ethical and in sync with your overall branding strategy. We find the right influencer to promote your products, design branded posts and content for promotion and start social media trends.

Influencer Marketing Platform” Connecting Influencers with the right brand

If you have an active social media presence and boast of a large number of followers- you may want to have your voice heard and support service providers or causes that are close to your heart. In that case, Geek Digital can help you get in touch with the right brands, and help you curate a mutually beneficial relationship.

Moreover, we will provide guidance on how to conduct a clean and effective campaign. We design influencer campaigns that are ethical and scalable and make sure that the brand reputation of both parties remains positive. We can also help you positively engage with your followers, so that your long-term relationship with them remains stable and that you can gain a new one in the process.

We understand that influencer marketing campaigns reflect the spirit of the brand and the influencer personality. Our team will treat your brand as our own, and not only help you design an ethical and productive campaign but also lay out a roadmap for the future.

Our team has worked with many Indian and international clients, and we have led successful social media campaigns for many brands. If you want effective solutions at affordable rates, you can never go wrong with Geek Digital.

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